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Selena Creative > Design Portfolio > Branding & Identity > Old Economy Village Newsletter
 

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Purpose

I created a new brand and identity system for Old Economy Village. This website fits in to my new system.

Audience

Initially, the staff of Old Economy Village; eventually, the village’s visitors, local journalists, and scholars.

Process

The nucleus of the new brand system I created was the personification of history — “Meet history.” I wanted visitors to experience what the people who lived at Old Economy were like, not just to see what was left behind. I wanted the newsletter, too, to bring history alive. In doing this, I:

  • Selected colors and fonts and developed a layout that fit with my new identity system.
  • Selected photographs that helped further my mission of bringing history to life.
  • Laid out the newsletter.